Behind The Screen: On Streaming
Over-The-Top Platform is latest adopted entertainment model in the Indian broadcasting industry. And they are setting a new trend in the market.
OTT services are available on devices like browser, mobile and smart TV/ CTV. Browser version is available on as many browser compatible devices. To count a few are laptop, desktop, mobile, smart TV or even a projector with Wifi and browser enabled system.
High-speed internet in India is providing immense opportunities to OTT platform services. With this a user can enjoy anytime, anywhere using any enabled device.
Streaming on OTT Platform is gaining at rapid pace. Hence changing the dynamics of the entertainment experience. Streaming a content can be either a live broadcast or Video-on-demand program.
Apart from entertainment industry streaming technology is part of education and e-commerce industry. Almost all industries are utilizing advantages of this technology.
Streaming means transmission of millions of packets over the internet in real-time. The files on the remote server stream through the internet to play on the user’s device. The data is streamed to the device in the form of packets. The player converts those packets into a video play without waiting for the complete file retrieval. All this is a continuous process.
Adaptive Bit Rate technology (ABR) ensures file transformation to be compatible to any screen size and resolution. The low internet speed can impair the seamless display of the video or audio files. ABR technology compensates low internet speed allowing the videos to play without buffering.
Another aspect of video streaming is the security feature. Securing the content from unauthorized access and hacking is the at most priority. Security enables protection using AES encryption, Digital Rights Management and more features. Like password protected access and geographical restriction.
DRM is one of the security protocols most preferred by many OTT service providers. Familiar DRM systems are Apple’s FairPlay, Microsoft’s PlayReady and Google’s Widevine. These systems support HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) . DRM involves encryption of the content. And decryption of the content can be possible using decryption key. This security feature is available from many market players as a SaaS (Software as a Service).
These are few features discussed about streaming of content at the backdrop when a movie is being played on player.